Conventions of a pop music video

Conventions of a pop music video:

Lighitng, props, costume and make-up are all essential to making a good pop video and are all conventions. To begin with, lighting is important in a pop music video you're likely to notice high key lighting, this is so that there is a happy feel to the music video and so that it can be viewed in a positive way, some examples are below of various music videos.

Katy Perry - How we do. From this screenshot you are able to tell that the music video is going to be
bright coloured, also the choice of costume selected is bright colours such as pinks and purple
which then stand out on plain backgrounds. 

Miley Cyrus -23, in this music video you can see that the colours are bright as well as the use of make up on miley
cyrus as it's pright for example the lip gloss she is wearing it's a light shade of pink again bright,
again creating a happy feel to the music video.

In Ellie Gouldings music video we see high key lighting, as the background is fully clear, and so is Ellie Goulding within this shot. the mis-en-scene of the setting with high key lighting makes the music video feel happy
which is another convention of music videos.

Camera work: Theres a variety of shots to keep a pop music video interesting, medium shots and close ups are used to create emphasis on the artist or location. Close up of the artists are to usually show the artist lip syncing to the music, movement will be used to draw attention to the most important aspect of the music video.

                                 
Ariana Grande, you can see that the camera work is mainly focused on close ups of her face to see her facial expresions so that the audience can relate, also eye contact is made to make the audience feel as thought they are part of the music video itself.                            


                                

Ed Sheeran sing - In this music video its slightly different however when we cut to the artist we mainly focus around close ups of him this is common in alot of pop music videos, it allows the audience to see how the artist is feeling about the song. 

MAGIC - Rude, in this music video we can see that the camera focus is centered around the lead singer him. This is shown through the use of close ups again as mentioned before close ups and medium shots are mainly used in pop music videos.


Editing: In pop music videos editing is normally and conventionally done to the beat of the music, the beat of the music is normally fast and this is to prevent the audience becoming bored of watching what is on their screen, Editing of the lip syncing is very important, it is what makes up the entire video it has to be on exact point otherwise the music video won't look as though to it's of a high standard.

                          
                                                              Demi Lovato - Neon


                          
                                                                       Iggy Azalea


                        
                                                           Rita Ora - Never let you down

In the music videos you can see the same pattern within editing as you see use of jump cuts between the narrative nad the artist singing, the cuts are on the beat of the music. This makes a conventional pop video you will see this in many other video which are based under the genre of Pop. However in other pop videos there may be cut off beat to appear more different, some examples would be: Maroon 5 Maps, in this music video where the beat of the sound track picks up we see that the shots on screen are pro longed howeverin other music videos they wouldof changed.