Audience research

Over view of the music industry

Over the past 10 years the music industry as changed dramatically, this is because they are expanding to new markets and creating new business models. The music video industries grew by approximately  4.3 percent in the year of 2013 there for they are making around $5.9 Billion a year (which is increasing). There was major growth in profits from ad supported music videos, this means that the adverts are paying to be advertised before the music video itself. The money paid goes towards the music industry (adverts are normally played on popular and recent music videos). 

Another way the music industry is making money is through Global brands such as Deezer and Spotify, both these companies make money out of providing music to users. The money is then invested in the music industry because you can buy premium subscription, the number of paying subscribers to these music websites grew rapidly in 2013 to 28 million which is up 40% on 2012 and increased for only 8 million in 2010. 

 This then attracts more people world wide to the music industry. The top music videos are commonly based around the genres of Pop and Indie at the moment, the music industry is constantly making money, this is because big named artists producing good music videos to promote them. Through the promotion the music industry can then make even more money by holding concerts for the artist or band to play. Although music has changed over the years such as Elvis presely who is known world wide and who was top of the music in the 1950's -1970's we now have artists such as Justin Beiber and Iggy Azalea who don't remain at the top of the charts for too long, a few weeks maximum. Showing that the music industry currently has more artists than ever before.

However the music industry has to be aware that there could be loss of money at any time because as technology is getting more advanced however so are people who pirate music, this is a massive loss in money the music industry. As people are able to get hold of the music however not pay for it. Although they try to tackle this problem it's still an increasing issue and develops a loss at the end of the working year for the music company. 

Pop Genre audience research
Pop music videos have a large audience, it is known for having a 'wide appeal' this means artists under the genre vary because it's large. Stereotypically pop is known for aiming their music for girls aged 12-18. However this isn't true. Pop aims their music towards teenagers and young adults of any gender however sometimes specifically towards females but we also know males listen to the genre of pop. Pop music is everyday music, you will hear it the majority of radio stations in cars, adverts on tv and the top of the charts song is likely to be pop. Pop is the most known genre of music with the largest target audience base, there for there are sub-genres of pop. 

The most popular music video is All about that bass by Meghan Trainor. Looking more in depth at her music video you would be able to see that the audience for it are likely to be older females possibly around the ages of 16-20 as the song is serious however pop, the lyrics are also aimed at older people this is showing that not all pop videos are based around the stereotypical fan base of '12 year old girls.' 

However not all pop videos are aimed at just female audiences particularly, now in the music industry an example of a song that has an older audience would be Maps by maroon 5. The music video aims at anyone who is into the genre of pop. You can see by the cover of the album it isn't pink and bright and there for not appealing to younger audiences. 

This is an example of how the music industry is reaching out to other audiences with different interests for example someone who was to listen to Meghan Trainor - It's all about that bass you are looking more towards a female audience of a young adult age who maybe interested in current celebrity gossip and current affairs of what is happening. However if it was a pop band such as Maroon 5 they would have target audience of teenage boys and girls around the age of 15-20 who maybe into more of a rock side of pop. 

How do media industries target those audiences: 

Music industries target audiences of pop through many different techniques, firstly you have celebrity cameos this means they get celebrities to appear in music videos, the celebrity could be another singer or a celebrity in general who doesn't associate with the band or artist. This then makes the audience instantly 

                         

In the video above we it's Rizzle Kicks - Skip to the good bit it features Will Poulter who features in multiple movies and has no relation to Rizzle Kicks however he is an easily recognisable actor world wide and having him in a music video makes it more appealing as it makes people ask question