Audience research

Over view of the music industry

Over the last ten years the music industry has changed dramatically. The revenue of recorded music has grown in Europe and latin america and has been stable in the US which has been growing by 0.8%. A sub category in the music industry is the digital side which contains revenues which have been growing by 4.3% in 2013. digital now accounts for 39% globally which is in three of the world top 10 markets. Finally the physical category of the music industry show that 60%of their shares were being declined in 2011 and 51% in 2012 which they still account for the majority if the music industries revenues.

Here shows the percentages of physical and digital format sales and revenues.

Pop genre audience research

Some examples of pop audiences are ones such as Jessie J's fans which are called the heartbeats. They prodominately consist of teenagers between the ages of 12-18 because of the identity that she portrays and can relate more to this certain age group than others. A reason why this is what her target audience is can be by one of her songs "who's laughing now" where it is set in a school which relates to the target audience as the majority of the audience go to school or in this case high school. 

Here we can see the character that appears in the music video which is a school girl. also from this we can see that she has the same type of look as the artist.

 

Another example can be Taylor Swift where her target audience are pre-teens, teenagers and people who like country/pop genre of music. This shows that the audience that she has isn't just one type of age range or group, when it is in fact multiple groups of different ages.

How the artist attracts the audience

There are many ways that the artist can attract their audience. This can mainly be through Mise en scene such as the setting of the music video, the costume that the artist is wearing and maybe the performance that the artist is doing during the music video.

Firstly we can have the setting. This is one way that they do this is by linking places that are common to the everyday life of their selected target audience. A great example of this is Jessie J ‘who’s laughing now’ where the setting of the music video is set in a high school. This links to the target audience that they have chosen because the audience would be going to school.

Another way that the artists attract the target audience is by the type of costume that is worn in the music video. What the artist does is they look at what their target audience that they have set and take a look at the style of clothing that they are wearing in this day and age. From this they can then wear costumes that the audience will like and make them want to watch on to see if the artist is wearing anything new so that it will start a new trend in fashion.

here are 2 examples where they have taken into account on what the target audience usually wear and what the artist may want to try and start them to wear so that the audience can feel like they have a connection with Jessie J.

what is this post? this post is our take on what the pop audience might be.

why have I done it? I have don this so I can research the possible target audiences for pop

what have I learnt? I have learnt what type of audience the genre of pop stereotypically have which are teens and up.